Aroma

This brief involved re-branding a store in Hendon. The store I was tasked to re-brand was a Florist and Coffee shop. Originally named 4ever flowers, I decided to take advantage of this being an open project, therefore changing the name. I developed the brand ‘Aroma’ which combined the nature of coffee and flowers - its smell. The one thing I took away from the original store was the coffee beans being sourced from many different countries. I felt this could deliver a lot of charm. The flower heads are representations of where the coffee beans originate from. This combination of flowers and victorian torsos create a quirky, strong brand image.