Arriva UK Bus: Inspire Me

  • Lucy Seal

To increase SEO visibility for consumers, I created an 'Inspire Me' section within the Arriva UK Bus website to post quality content to inspire customers to take the bus.

Inbound links or backlinks are among the 200 factors the Google algorithm considers when ranking a site on its search engine result page.
Therefore, I created a series of articles which are not only valuable to potential customers but also to build domain authority to improve overall discoverability in search engines.

I created a content calendar to outline to share with the wider business to allow collaboration and manage expectations on content delivery.
The articles created were then included in my social media content strategy. Each article was converted into social content that was shared on the relevant regional Twitter and Facebook accounts to expose the business to a new audience.

Strengthening social reach with blog content and driving new website visitors to the 'Inspire Me' section of the website.
I was solely responsible for this section of the website, researching, writing and editing all of the pages listed.
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