Partnering wiht Arsenal Football Club, we unveilved the new commissions/artwork that will adorn the exterior of the Emirates Stadium, transforming the North London skyline and redefining the Club’s home as a cultural landmark. Exposure devised a PR strategy that considered the Club’s various audiences (from die-hard Arsenal supporters through to art aficionados and popular culture commentators); from shaping the narrative about the Club’s desire to make the Emirates an inclusive and welcoming space for all, to activating a smart media segmentation plan, leading stakeholder briefing, interviews and risk management and hosting a powerful exhibition launch attended by legends, players, key press and influencers.
Results:
- 300+ total global mentions spanning broadcast, nationals, art, design, lifestyle, culture, and sport with 1.9bn reach
#EmiratesStadium was #15 trending on Twitter within the first hour of launch
250k+ social mentions by hour within first 24 hours
Companies
Exposure
- Marketing & PR