Art Connection

A brand identity created in partnership with the Erasmus corporation for a new initiative, which wants to encourage key skill development pathways based around the fields of art and cultural heritage. I was brought on board to construct a visual language that reflects the feeling of strength and unity, whilst representing the institution's goal of connecting people together through the power of art. I was the sole creative director on the project, working directly with the client to conceptualise and refine a strong visual language to embody the brand.