Art Direction | Lifestyle Product Photography for Lee Stafford - Hair Growth Relaunch

A virtually directed photoshoot, creating lifestyle imagery for the launch of the NEW Lee Stafford Hair Growth Collection. Grow It Long, Grow It Strong - The concept for this lifestyle photography was created by focusing on the idea of 'growth' and a visual representation of strength and extension. Working virtually with London-based creative photography studio, Tapestry, this shoot was creatively directed by Mibelle Design and Marketing teams, producing a set of powerful imagery for print and digital multi-platform use. Launched in September 2020.