Art in the Era of Social Media: How Instagram has Shaped a New Relationship Between Museums, Galleries, and their Visitors
Creative project part of the Transforming (Critical) Practices module (2019) in the MA Contemporary Art Theory at Goldsmiths, University of London.
I analysed various ways in which Instagram has changed visitors’ approach to art in museums and galleries, and how these institutions adapted to this platform accordingly.
In the pre-digital photography era the message was “This is what I am seeing. I have seen” and today the message is “I was there. I came, I saw, and I selfied.”
Director of Digital, Jewish Museum
Instagram aesthetics and free labour
How museums and galleries are adapting to Instagram
The importance of #hashtags
The Kusama effect
Museum: From ritual site to stage for events
Should photography be allowed in art museums and galleries?
Art replicas I: Becoming a work of art
Art replicas II: Standing in front of a reproduction
The imagined audience
A demand for experiences: The rise of pop-up museums