Artipelag

Several top agencies were invited to pitch in on the logo and graphic identity of a new art gallery located in the archipelago just outside Stockholm. The owner wanted the logotype to connect to the location and heritage instantly. My solution alludes to the location in the Stockholm archipelago, not only by the resemblance of a navigational mark but also by the gallery's architecture itself. The symbol is used as a cut out in the graphic identity, although its shape leaves numerous possibilities across multiple channels. This entry ended up in second place.