Artisan Drinks Co
A mixer is used in a drink, often an alcoholic one. An alcoholic drink is often consumed in a social situation. We socialise most commonly to lift our spirits. This campaign for Artisan Drinks Company is about lifting not only the alcoholic spirits, but also the spirits of the people drinking them. The compliment based campaign uses adjectives that are not only for the audiences, but also representative of the characteristics you would expect from a mixer - sweet, bubbly and refreshing. Making this a little bit more than just another campaign to make people feel better.
YCN Student Awards Winner 2018/19
To drive the sales of the premium range of Artisan Drinks, a number of interactive elements seemed appropriate in order to allow for these drinks to stand out from the crowd. The creation of ‘would you rather …’ beer mats encourages conversation at the bar, maybe with someone new and essentially lifting spirits through the identified method of social interaction. A tape has also been designed for distribution at events, allowing for customers to tear off the compliments and stick them in various locations - further spreading the campaign and reaching the trendsetting target audience.
