Projects
- We Are GoldThe branding for Leeds Arts University’s End of Year Show 2019 revolves around the idea of unveiling the gold standard that the university has produced. This concept was inspired by how artwork is revealed in museums or galleries by being hidden by a sheet which is later removed for the unveiling and to build suspense.
- ResponseA magazine celebrating the work of designers who have produced socially driven design outcomes. The magazine is designed based on the quote about Cipe Pineles, in order to remove any gender associations within design that may influence the gender inequality. ‘She didn’t teach style – she taught content. She taught you to start with the content of the magazine and then world from there, rather than just think about what design was going to look nice on the page.’ Melissa Tardiff.
- Artisan Drinks CoA mixer is used in a drink, often an alcoholic one. An alcoholic drink is often consumed in a social situation. We socialise most commonly to lift our spirits. This campaign for Artisan Drinks Company is about lifting not only the alcoholic spirits, but also the spirits of the people drinking them. The compliment based campaign uses adjectives that are not only for the audiences, but also representative of the characteristics you would expect from a mixer - sweet, bubbly and refreshing. Making
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Projects credited in
- We Are GoldThe ‘We Are Gold’ branding pitch for Leeds Arts University’s End of Year Show (2019) concept is twofold. The use of the colour gold aims to represent the gold standard of work the students are producing, while reflecting the design of the university’s new extension. The imagery features students under gold sheets as though they are artwork waiting to be revealed like in a gallery/museum.
Skills
- Abobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Branding Identity
- Editoral Design
- Campaign Design
- Adobe Premiere Pro
- Creative Thinking
- Digital Design
Education
BA(Hons) Graphic DesignLeeds Arts University
- Leeds, United Kingdom
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Foundation Diploma in Art and DesignAmersham & Wycombe College
- Amersham, United Kingdom
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