ArtsCard is a new employee benefits programme which focuses exclusively on promoting attendance and engagement in arts and culture.
The programme is being developed by Creative United and is due to be launched in 2015.
The ArtsCard platform offers employees a range of exclusive discounts and bespoke experiences to enjoy with friends and family, across multiple art forms including theatre, dance, music, visual arts and cultural festivals.
The platform also offers a unique channel through which employers can find and book corporate packages being offered by a wide range of arts organisations, including staff training and professional development opportunities, special events and venue hire.
Working as a freelance consultant for Creative United, I have helped scope its pilot programme, signing up over 50 arts partners as well as developing partnerships with corporate employers and technical agencies.