Alice Mayor

Founder, We Built This City

London, United Kingdom
Locked Pro Plan feature


Projects credited in


  • Digital Media
  • Events
  • Marketing PR
  • Writing
  • Presenting
  • Brand Management
  • Business Development
  • Client Services
  • Problem Solving
  • Project Management
  • Office
  • Ecommerce Marketing

People I’ve worked with

Companies I’ve worked with

  • We Built This City

    We Built This City

    • Arts and Culture

Work history


Oct 2014
  • Full Time
  • We Built This City is a new retail destination on Carnaby Street on a mission to revolutionise London souvenirs. Curated for both locals and tourists alike, we bring together a curated collection of London-inspired products and artwork - all from over 350 homegrown artists, designers, illustrators and makers. Finally a souvenir of London that reflects the true creativity of London - and supports our acclaimed creative community at the same time!


Partnerships & Creative Connector

The Dots

Nov 2013 - Oct 2015


Head of Marketing & Partnerships

Jul 2012 - Jul 2013
  • Responsible for developing high profile partnerships to drive leading ecommerce platform’s brand authority and customer acquisition – as well as helping to nurture all aspects of the CultureLabel brand and community alongside its co-founders: Brand partnerships included Guardian, Independent / Evening Standard, Soho House Group, Bestival, London Design Festival and The Other Art Fair.


PR Manager

Aug 2010 - Aug 2012
  • Responsible for delivering strategic communications and PR coverage for, working with an extensive network of media contacts across arts, culture, consumer affairs and business. Increased lifestyle & business PR coverage by 55% and delivered a series of key CultureLabel online marketing campaigns driving sales of new product collaborations with BAFTA-winning photographer Alison Jackson and the late Storm Thorgerson.


Senior Account Manager

Euro RSCG Biss Lancaster

Jan 2006 - Mar 2010
  • Promoted year on year at this award winning PR agency to oversee major corporate and b2c accounts, offering clients strategic counsel (up to C-suite) including Arts Council England, AirAsia, Turismo de Portugal, Army Recruiting Group, RBS, Fast Track Teaching, Music Industries Association and Working Links.


Casting Assistant

The Casting Network

Dec 2004 - Nov 2005
  • Working with Director to secure background artists for major film and tv productions including Stormbreaker, BBC's Egypt, Caslet Chronicles, Holby City and various commercials.



BA(Hons) , Philosophy

University of Birmingham

Aug 2001 - May 2004
  • Skills: Critical thinking & analysis, logic



Dot London Awards 2015

  • Best Independent Lifestyle Retailer 2015


Time Out Love London Awards

  • Best Shop in Soho 2015 - as voted by the readers of Time Out as part of their Love London Awards