ASAI Hotels: House style

ASAI Hotels present a solution for the millennially minded traveller whose priorities are quality, value and authenticity. I worked with the team to establish an “ASAI voice” that would clearly communicate the brand’s personality. I developed a style bible so that current and future contributors can easily access the writing tone and ensure it stays consistent across all their messaging. See it in action at ASAI’s website: www.asaihotels.com