As a creative content writer and editor, I have twisted and turned my tone to everything from press releases and advertising copy to TV scripts for a cartoon about a magic lion. I’m passionate about telling stories and finding creative and effective ways to communicate a message. With an eye for detail, I’m also well organised and a stickler for grammar and accuracy.
Projects
- ASAI Hotels: House styleASAI Hotels present a solution for the millennially minded traveller whose priorities are quality, value and authenticity. I worked with the team to establish an “ASAI voice” that would clearly communicate the brand’s personality. I developed a style bible so that current and future contributors can easily access the writing tone and ensure it stays consistent across all their messaging. See it in action at ASAI’s website: www.asaihotels.com
- Unstoppable Rex Comic StripsSandbox Global is an indie mobile game design studio based in Bangkok. Among their super addictive, commute-busting games is Unstoppable Rex, in which you guide the eponymous hero on his romping, stomping, chomping rampage. As part of the game’s marketing campaign, I developed the storyboards and scripts for these social media-friendly mini comics, so fans could “get to know the real Rex”.
- Bangkok Tour for Travel + LeisureThe southeast Asian HQ for glossy holiday magazine Travel + Leisure is beautiful Bangkok. I was among a well heeled team of writer-eater-drinkers-about-town they corralled to write about the city’s bustling neighbourhoods and the hip, colourful places you just have to visit, should you find yourself in town. Here I give readers the scoop on Lower Sukhumvit.
Work history
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Creative DesignerSandbox Global
Bangkok, ThailandFull Time
Content curation and creation for video game design studio, including:
-Character creation and backstory development
-World building
-Establishing and guiding mood and tone for artistic team
-In-game commands and tutorial flow
-Associated social media material including comic strips and captions
-Blogs, press releases, whitepapers
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Content ManagerASAI Hotels
Bangkok, ThailandFreelance
Developing voice and tone of new hotel brand, ASAI and creating a style guide to be used across all properties.
Creating website and marketing content including press releases, brand bible, PR Kit and promotional video script.
Selecting and editing team of freelance writers to build City Guide and Blog section of website, to ensure consistency of tone and message.
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Skills
- Content and Media Writing
- Creative Copywriter
- Script Writer/editor
- Creative Storytelling
- Games Writing
- Blog Writing
- Article Creation
- Video Content
- Voice Over
- Podcast Production