Side Hustle/ Art Direction
Ash is an online and print magazine. We champion ordinary, extraordinary women and their endeavours in art, enterprise and activism.
Ash was born from a dissatisfaction with women’s media and we’re driven by the desire to offer a more genuine perspective. As well as instigating conversation and raising awareness for causes close to our hearts, we aim to inspire real world action via our events and fundraising.
Ash is drawing a line under outdated, shallow women’s media that no longer challenges or inspires us – as we enter a new emotional era, we want to challenge the narratives that are so often presented in mainstream media, to find the inspiration to become our best selves and the stimuli to reconnect with what matters.
We want more than an endless reel of empty, pretty pictures on our social feeds. We’re tired of being sold to and targeted and duped. We want to see diversity. We want conversation. We want emotion. We want to see people that stand for something, we want them to be held up high, we want to hear their stories and we want to amplify them.
Ash is committed to championing women that look like you, feel like you, struggle like you and succeed like you, because it’s vital to remind ourselves that nobody is perfect. We’re on a mission to promote positive role models – because to recognise one is to be one. We want to be your biggest cheerleader.
I created the visual identity for Ash, whilst designing and producing the magazine. This involved creating the website, as well as social media content and assorted print collateral.