A creative, capable and motivated graphic designer working for NET-A-PORTER. After graduating with a first class fashion communication degree from Liverpool John Moores University, working for companies such as Katie Leamon, BBC Focus Magazine & Selfridges Manchester has given me a wide ranging expertise in graphic design and representing a specific brand identity. I have a proven ability in graphic communication for fashion brands following my work at the London Fashion Agency and NET-A-PORTER and my objective is to develop a career in graphic design and branding for fashion. I also art direct for Ash Magazine, a self-driven project that I work on alongside my full time role.Locked Pro Plan feature
Working as a graphic designer within the brand creative design team at NET-A-PORTER. Reporting to the senior designer and art director. My day to day work covers a mixture of digital and print design. This includes working on emails and other digital platforms, art direction for photography, and designing editorial pages for the seasonal lookbook and producing event collateral. Skills gained: Digital design, retouching, typography, designing for print and knowledge of printing processes, art direction.
Ash was born from a dissatisfaction with women’s media and we’re driven by the desire to offer a more genuine perspective. As well as instigating conversation and raising awareness for causes close to our hearts, we aim to inspire real world action via our events and fundraising. I created the visual identity for Ash, whilst designing and producing the magazine. This involved creating the website, as well as social media content and assorted print collateral.
Worked with this brand since its conception to develop visual identity and branding, and launch the bar amongst strong competition in the Greater Manchester area. This has included effective window and fascia graphics, posters which have been published in and around Manchester. This also included a number of social media graphics. Skills gained: graphic design, illustration and sketching, creative concepts, branding, point of sale concept and design.
Worked on the magazine alongside the art editor to create effective layout designs for cover artwork, essays, and features. I completed picture research to illustrate a number of articles. I also helped to create a new printed marketing concept to boost subscriptions of the magazine, as well as developing and posting social media graphics across facebook, instagram, twitter, and google+ Skills gained: Social media management, initiative, corporate design, editorial design, picture research, advanced photoshop skills.
Worked as part of a small team in a studio environment to create products and fulfill orders to high profile clients. Worked with wholesale relationships with retailers such as Selfridges, Fenwick, Fortnum & Mason, and Harrods. Skills gained: Letterpress printing, organisation, team work, working with high profile clients, creating branded packaging, business awareness.
Starting as an intern, then progressed to the role of Graphic Designer within 2 months at the agency. This lead to a series of design jobs for clients, producing effective branding material for companies such as 8 Hour Studio, Hanky Panky, and ACF. Aided in the rebranding of the agency with the redevelopment of the website including all imagery, driving more clients to access the agency’s services through an online platform. Worked remotely to manage the instagram for the agency as well as twitter, facebook, and pinterest of clients including Inhedited and Red Leopard. Skills gained: time management, initiative, commercial design, social media management, art direction, product styling.
First class honours degree in Fashion Communication
Live project to promote Diversity within the fashion industry. Created a piece of imaging talking about conventions of beauty and body image in modern society, with a call to action promoting the Diversity NOW! campaign. Created using photography, handmade artefact, photoshop, and indesign typography. Shortlisted on an initial list of finalists and featured on i-D online artsthread.