Ash Tree, an up-and-coming company selling organic, herbal supplements for dogs are releasing a boutique product set that will introduce Ash Tree to the market.
The founder of Ash Tree - a practitioner of Asatru and a canine nutritionist - sees the value of using herbal remedies and supplements within a dogs diet. The product itself includes various herbs that enhance a dogs well-being and health, a recipe book and healing paste.
The company wanted the branding to reflect the beliefs of the founder and to tell a story. The ash tree (Yggdrasil) is a symbol of everlasting life within ancient Norse mythology, the branches are fabled to stretch out over the nine worlds. I thought this a beautiful parallel to the product released, which gives life and health to those receiving it.