Hey there, I’m Ami. I’m a freelance Graphic Designer based in Bristol and Bath. I help small to medium businesses realise their print and digital design goals by delivering clear, concise and beautiful graphics. You may need a brochure, magazine or book laid out. Or your company needs some branding work or a logo designing. Maybe you need a poster, flyer or banner designed, or some social media graphics or web design. I can help. Having worked at some of the top London design agencies, both as a designer and studio manager, you can be assured you will be in a safe pair of hands and your project will be delivered in an organised and timely manner. You’ll get the best of both worlds for creative graphics and project management, allowing you to just sit back and relax.
- War of the WorldsI'm not going to lie, I absolutely love Jeff Waynes' War of the Worlds. I grew up listening to it, making up dances and running around belting out the lyrics when I was but a child. I was even taken to see the (amazing) stage show in 2016 for V Day – it was the best day. Fan girl raving over. Although the original album artwork is so iconic, I wanted to see if I could do an alternate version that would garner interest from those who may not have listened to the original album, but also appeal to the ardent fans. I wanted to create something that was more conceptual than the original cover, and the description of the red weed always stuck out for me when listening to the album. There is something so unearthly and ominous about it that it felt the right direction to take. My notion was that the album would be released in conjunction with the West End theatrical show. The marketing and theatre brochure utilising the red weed imagery but adding gravitas by using iconic lines from the show.
- Residential ChangemakersInteractive Workshops are a lovely company who deliver people development workshops and programmes to companies across the world. One particular business they work with is the estate agent, Savills. As an additional asset to a programme being delivered, Interactive Workshops wanted me to design and layout an engaging magazine, using the topics delivered in the training itself. My aim was to create a graphic tool that the delegates would want to refer back to, that they would find easy to follow and be inspired to develop themselves. The 130-page magazine had to fit into the brands colours and typeface, yet bring an energy to refresh the delegates of the training. Inspired by architectural blueprints, the graphic language added depth to the magazine and brought the pages to life. End result = happy client!
- Harlem BeatThe City of New York wanted to create a community report for the area of Harlem to attract investors, developers and potential residents to the area. Just as the rest of New York, Harlem is going through a change both economically and physically. While the economic change is subject to alter the look of Harlem, culturally, the music, literature, and art from the Harlem Renaissance will continue to inspire creatives. NYC wanted the report to push the idea that Harlem was "dense in population but rich in culture" and would show off the beauty and diversity of Harlem yet still be digestible and engaging. The report is inspired by the Harlem Renaissance – which took place during the twenties – bringing artists, jazz musicians and poets to the area. The format and grid is inspired by the rhythm of jazz music, the colour palette and treatment of photography by Miles Davis and Blue Note Jazz.
- Nexus TelecommsA large telecommunications company saw a gap in their portfolio so decided to branch out into the B2B market. The company wanted their new venture to be a reliable, friendly and trustworthy service for growing small to medium businesses. They wanted to appeal to all members of staff, be it young office managers to seasoned financial directors. Offering a multitude of user-friendly products that will grow with customer needs. From this brief, the concept for Nexus evolved. Using the key values as a starting point for the branding but also drawing inspiration from circuit diagrams and electronics to create an excitement and buzz for Nexus. The colour palette, the visual language and the typeface are all derived from the core values and influence the design direction for the brand.
- Momentum FestivalWe Are What We Do™ is a global movement that believe not only politicians, celebrities and big businesses can make a big change in the world, ordinary folk can too. Just by making small changes, like recycling, turning off lights etc. the larger population could make a big difference. WAWWD™ wanted to run a festival to spread this message and encourage people, from any age and walk of life, to make those little changes. From this brief, I came up with the concept of Momentum. Momentum in itself, is a fun family-friendly festival. However, the key message behind it is to inspire people to make small changes that will collectively help the environment and encourage community and kindness. WAWWD™ envisions the festival to travel between cities and spread their message across the world. Both the branding and marketing is inspired by the progressive nature of the festival. The branding needed to promote inclusivity, everyone is welcome to the festival – anyone can join. The marketing needed to have another purpose along with simply promoting the festival, to be more engaging than simply a flyer or advert.
- blustrThe app, blustr, wants to be the go-to booking service for the latest, underground gigs. Proposing a quick and easy-to-use service that saves the user money through a point system, and offering a great resource of emerging and alternative bands and DJs. At its core, blustr is about finding new music, seeing it live, and being able to brag about it to your mates. With the target demographic being students, the service required the added bonus of the point system, saving the user money on tickets and continuing loyalty to the app. The design and UI needed an edginess though, appealing to the gig-goers mindset. Therefore, the language used, the branding and UI, were all key to selling the service. I wanted to create something that had intrigue and a strong call to action, which almost challenged the user to use the app and go see more live music.
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Freelance Graphic DesignerAmi Hensman
Bristol, United KingdomFreelance
The first time I designed a magazine was when I was six years old – using Microsoft Powerpoint and some very pixelated images – my skills and knowledge have developed quite a bit in those last 20 years, however my love for graphic design hasn't changed. My aim is to design clear, concise and beautiful graphics, that not only look great, but function as well. Although I have a real passion for editorial and layout design, I can create beautiful visuals for any project thrown my way. Your company may need a rebrand or work on a logo. You may need a presentation designed with a little flair. Or maybe some promotional graphics that make a real impact. Whatever your graphic design need is, I can help. I work with ambitious, small to medium businesses, helping create engaging and polished designs. While always a designer at heart, I have also worked for agencies as a studio manager, implementing better project management and organisation over the studio as a whole. When working with me, you'll get the best of both worlds – a creative thinker and problem solver, but also highly organised with great communication. I can take any project from initial concept to final artwork whilst ensuring that the project runs smoothly and efficiently. Past and present clients include; Chiswick House and Gardens Trust, glh hotels, Interactive Workshops, Johnny Lympus, Magnus Wood, MyLocumManager, Roald Dahl Museum & Story Centre, the Royal Scots Guards, Savills and Strutt & Parker.
Graphic Design InternCID Creative
- London, United KingdomInternship
CID Creative is a small agency based in Fulham. Mainly working on print based projects, they work for clients within the luxury property market and various museums & galleries. Whilst there, I was fortunate to work on the wayfinding for an established museum and gained great experience working on high-end print projects and identities for various property developments.
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- Art Direction
- Logo Design
- Photo Retouching
- Branding Identity
- Print Digital Design
- UX UI Principles
- Adobe Indesign/illustrator/photoshop
- Layout Editorial Design
- Graphic Design