A large telecommunications company saw a gap in their portfolio so decided to branch out into the B2B market. The company wanted their new venture to be a reliable, friendly and trustworthy service for growing small to medium businesses.
They wanted to appeal to all members of staff, be it young office managers to seasoned financial directors. Offering a multitude of user-friendly products that will grow with customer needs.
From this brief, the concept for Nexus evolved. Using the key values as a starting point for the branding but also drawing inspiration from circuit diagrams and electronics to create an excitement and buzz for Nexus.
The colour palette, the visual language and the typeface are all derived from the core values and influence the design direction for the brand.