The app, blustr, wants to be the go-to booking service for the latest, underground gigs. Proposing a quick and easy-to-use service that saves the user money through a point system, and offering a great resource of emerging and alternative bands and DJs.
At its core, blustr is about finding new music, seeing it live, and being able to brag about it to your mates.
With the target demographic being students, the service required the added bonus of the point system, saving the user money on tickets and continuing loyalty to the app. The design and UI needed an edginess though, appealing to the gig-goers mindset.
Therefore, the language used, the branding and UI, were all key to selling the service. I wanted to create something that had intrigue and a strong call to action, which almost challenged the user to use the app and go see more live music.