Asha India brand development

Delhi based charity Asha work to transform the lives of the slum communities in the city. Based on the pre existing logo and theme, ‘Asha means hope’ I created a series of symbols to represent the five programmes that Asha runs to bring hope to the community. These icons were implemented as visual keys throughout brand collateral, specifically the 2019/2020 annual report. I also refined the brand colour palette and typography, and carried out brand training with the team at the Asha headquarters in Delhi.