ashmei x Woolmark - Be Cool in Wool

Collaboration with running, cycling, triathlon brand ashmei, renowned for high performance wear in Merino wool carbon jersey. Creation of an inspiring campaign video, filmed 31 April – 3 May 2018 at Roseville Park Merino Farm NSW, starring Perth-born adventure cyclist Jack Thompson testing Merino wool gear breathability and thermoregulation properties for long distance cycling and running. Campaign supported with a 360 plan across Woolmark and ashmei's channels, wholesale partners, paid online media, influencer engagement, consumer events and PR.