About me
Passionate about my work and making a positive impact, I have extensive experience in international marketing and business development within the retail, fashion, and textile industries specializing in purpose-driven strategy planning.
Projects
- Emilia Wickstead x WoolmarkPartnering with London-based luxury womenswear designer Emilia Wickstead on the creation of a modern ‘off-duty’ workwear Merino capsule collection. Emilia travelled to Australia to visit the source of Merino wool and inspired by nature and the strong women of the world, Emilia Wickstead’s created a modern wardrobe crafted from Australian Merino wool. Collection launch supported with creation of a campaign video documenting the travel back to Merino wool source in Australia, media and consumer e
- ashmei x Woolmark - Be Cool in WoolCollaboration with running, cycling, triathlon brand ashmei, renowned for high performance wear in Merino wool carbon jersey. Creation of an inspiring campaign video, filmed 31 April – 3 May 2018 at Roseville Park Merino Farm NSW, starring Perth-born adventure cyclist Jack Thompson testing Merino wool gear breathability and thermoregulation properties for long distance cycling and running. Campaign supported with a 360 plan across Woolmark and ashmei's channels, wholesale partners, paid online m
Projects credited in
Work history
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Head of MarketingReally Wild Clothing
London, United KingdomFull Time
Marketing Head, leading brand strategy and marketing plans across all channels, to support and elevate the profile of British boutique brand Really Wild. With collections featuring beautifully tailored Scottish tweeds and silky Liberty prints, Really Wild pieces are designed to be worn again and again each season and move effortlessly between town and country, ensuring lasting quality and versatility.
Senior Marketing and Key Account ManagerThe Woolmark Company
- London, United KingdomFull Time
Marketing and key account lead for the UK office, driving strategic product and marketing partnerships with international leading designers, tastemakers and industry decision-makers to promote the versatility and unique eco-credentials of Merino wool as the ultimate performing natural fibre.
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Skills
- Market Strategy
- Partnerships
- International Marketing
- Business Development
- Marketing Strategy
- Event Management
- Marketing Communications
- Branding
Education
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Postgraduate Certificate in Sustainable BusinessHarvard Business School Online
- London, United Kingdom
Certificate in Sustainable Business Strategy
Course key topics:
⁃ Understand and analyze business models that drive change
⁃ Communicate competitiveness of being purpose-driven
⁃ Examine the current broader political and social landscape
⁃ Explore how business can be a catalyst for system-level change
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MasterPolimoda Institute of Design and Marketing
- Italy
Master Degree: Fashion Marketing Communication and Event Organization
Final Project: “Marketing Plan for the launch of a Sport line for the brand Valentino”