About me

Passionate about my work and making a positive impact, I have extensive experience in international marketing and business development within the retail, fashion, and textile industries specializing in purpose-driven strategy planning.

QuestionsProjectsExperienceTeam

• Looking for a motion graphic designer to help create a demo for tech-for-good startup app. Anyone interested?
• Looking for video editor to help create a demo for tech-for-good startup app. Anyone interested?

Projects

• 2

  Emilia Wickstead x WoolmarkPartnering with London-based luxury womenswear designer Emilia Wickstead on the creation of a modern ‘off-duty’ workwear Merino capsule collection. Emilia travelled to Australia to visit the source of Merino wool and inspired by nature and the strong women of the world, Emilia Wickstead’s created a modern wardrobe crafted from Australian Merino wool. Collection launch supported with creation of a campaign video documenting the travel back to Merino wool source in Australia, media and consumer e
• ashmei x Woolmark - Be Cool in WoolCollaboration with running, cycling, triathlon brand ashmei, renowned for high performance wear in Merino wool carbon jersey. Creation of an inspiring campaign video, filmed 31 April – 3 May 2018 at Roseville Park Merino Farm NSW, starring Perth-born adventure cyclist Jack Thompson testing Merino wool gear breathability and thermoregulation properties for long distance cycling and running. Campaign supported with a 360 plan across Woolmark and ashmei's channels, wholesale partners, paid online m

Projects credited in

• 4

  Woolmark x Net-A-PorterArt direction for Woolmark x Net-A-Porter Photographed by Hedvig Jenning
 Modeled by Vanessa Hong (The Haute Pursuit) Hair by Sven Bayerbach Makeup by Natalie Piacun Styled by Hannah Cole Managed by Jessica Beck
• 4

  Private White V.C. x The Woolmark Company x MR PORTERThe Manchester-based brand has collaborated with The Woolmark Company on a new range of durable, warm and extremely stylish outerwear Art Director - Samuel McWilliams Stylist - Sophie Hardcastle Photographer - Sam Wilson Production - Ebony Peet

Work history

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Head of MarketingReally Wild Clothing
Jan 2021London, United KingdomFull Time
Marketing Head, leading brand strategy and marketing plans across all channels, to support and elevate the profile of British boutique brand Really Wild. With collections featuring beautifully tailored Scottish tweeds and silky Liberty prints, Really Wild pieces are designed to be worn again and again each season and move effortlessly between town and country, ensuring lasting quality and versatility.
Senior Marketing and Key Account ManagerThe Woolmark Company
Jan 2017 - Jul 2020London, United KingdomFull Time
Marketing and key account lead for the UK office, driving strategic product and marketing partnerships with international leading designers, tastemakers and industry decision-makers to promote the versatility and unique eco-credentials of Merino wool as the ultimate performing natural fibre.

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Skills

• Market Strategy
• Partnerships
• International Marketing
• Business Development
• Marketing Strategy
• Event Management
• Marketing Communications
• Branding

Education

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Postgraduate Certificate in Sustainable BusinessHarvard Business School Online
Feb 2019 - Mar 2019London, United Kingdom
Certificate in Sustainable Business Strategy Course key topics: ⁃ Understand and analyze business models that drive change ⁃ Communicate competitiveness of being purpose-driven ⁃ Examine the current broader political and social landscape ⁃ Explore how business can be a catalyst for system-level change
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MasterPolimoda Institute of Design and Marketing
Sep 2005 - Sep 2006Italy
Master Degree: Fashion Marketing Communication and Event Organization Final Project: “Marketing Plan for the launch of a Sport line for the brand Valentino”