The Woolmark Company innovates with wool. As a not-for-profit organisation we work alongside Australia’s 60,000 woolgrowers to research, develop and certify quality wool. We partner with like-minded product developers, manufacturers, designers, brands and retailers to drive fashion and fibre innovation with Merino wool. Our business units are designed to support our partners across the supply chain through research, product development, education, sourcing, traceability and innovation to showcase the natural benefits and unique properties of Merino wool, increasing consumer demand for natural, quality apparel. Trusted by consumers for more than 50 years, the Woolmark logos are a globally recognised quality endorsement that guarantee excellence in market.