QuestionsProjectsExperienceTeam

Projects credited in

• Woolmark Certification ProgramAcross the last 50 years, we’ve certified more than 5 billion wool and wool care products, guaranteeing durability, performance and quality. The Woolmark certification logo gives consumers and brands confidence their certified product has been authenticated and meets The Woolmark Company’s exacting standards.
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  Private White V.C. x The Woolmark Company x MR PORTERThe Manchester-based brand has collaborated with The Woolmark Company on a new range of durable, warm and extremely stylish outerwear Art Director - Samuel McWilliams Stylist - Sophie Hardcastle Photographer - Sam Wilson Production - Ebony Peet

Work history

Marketing & Brand Partnerships ManagerThe Woolmark Company
Apr 2014 - Jun 2021London, United KingdomFull Time
• Build and drive the fashion brand luxury positioning and sustainability credentials through a 360° Marketing strategy. • Activation and roll-out plans for local marketing strategy and campaigns. Execution of all plans meeting the commercial targets and campaign objectives. • Brand and Marketing management of the Woolmark quality certification. • Creation of international Marketing campaigns to drive partners’ product sales and amplify brand positioning. • Create and plan retail activation in-store including pop-up spaces, visual merchandising, POS, shop floor staff training, launch event. Online activation through digital and influencer marketing campaigns. Activation of all retailer marketing programmes with channel partners (retail, wholesale, online). • Marketing campaigns budget and timing management and agency management supervision. Key marketing projects delivered: - Andy Murray x Castore sustainable Wimbledon 2021 collection: campaign and budget management, marketing activation including OOH, video production, advertorials, digital activation, influencer marketing within the sportswear and luxury industry. Wholesale marketing activation through Mr Porter and Selfridges. - Emilia Wickstead x Woolmark luxury womenswear sustainable collection: campaign management, PR activation, Vogue editorial, press event launch, influencer marketing. - Private White x Woolmark menswear luxury AW21 collection: campaign shoot, Mr Porter partnership management, influencer marketing campaign, PR activation, in-store event launch.
Marketing & Brand Partnerships ManagerThe Woolmark Company
Apr 2014 - Jun 2021London, United KingdomFull Time
• Build and drive the fashion brand luxury positioning and sustainability credentials through a 360° Marketing strategy. • Activation and roll-out plans for local marketing strategy and campaigns. Execution of all plans meeting the commercial targets and campaign objectives. • Brand and Marketing management of the Woolmark quality certification. • Creation of international Marketing campaigns to drive partners’ product sales and amplify brand positioning. • Create and plan retail activation in-store including pop-up spaces, visual merchandising, POS, shop floor staff training, launch event. Online activation through digital and influencer marketing campaigns. Activation of all retailer marketing programmes with channel partners (retail, wholesale, online). • Marketing campaigns budget and timing management and agency management supervision. Key marketing projects delivered: - Andy Murray x Castore sustainable Wimbledon 2021 collection: campaign and budget management, marketing activation including OOH, video production, advertorials, digital activation, influencer marketing within the sportswear and luxury industry. Wholesale marketing activation through Mr Porter and Selfridges. - Emilia Wickstead x Woolmark luxury womenswear sustainable collection: campaign management, PR activation, Vogue editorial, press event launch, influencer marketing. - Private White x Woolmark menswear luxury AW21 collection: campaign shoot, Mr Porter partnership management, influencer marketing campaign, PR activation, in-store event launch.

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Skills

• Marketing
• Project Management
• Event Management
• Digital Advertising
• Digital Marketing
• Campaign Activation