Theo Bassett-Shand Junior Strategist | The Dots
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Theo Bassett-Shand

Junior StrategistLondon, United Kingdom
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Theo Bassett-Shand

Junior StrategistLondon, United Kingdom
Projects credited in
  • 247365 – ADIDAS WATCHES FW19
    SUPERIMPOSE was briefed to create the 360 Fall/Winter 2019 for adidas 247365, a watch collection inspired the lifestyles of modern creatives, for whom time is immaterial.
  • INTERNATIONAL WOOLMARK PRIZE 2020
    SUPERIMPOSE Begins another year working with @thewoolmarkcompany to deliver the International Woolmark Prize 2019 and announce the future of fashion.
  • INTERNATIONAL WOOLMARK PRIZE
    SUPERIMPOSE was briefed to reinvigorate the IWP logo and art direction in a way that would celebrate the competition as a vanguard of innovation and empowering new talent, as well as creating a traceable identity to be used year-on-year.
  • ZALANDO: DENIM UNPREDICTABLE LIKE YOU
    For Fall/Winter 2019, European online fashion retailer Zalando launched a campaign to market its denim product offer. SUPERIMPOSE was briefed to create the campaign, which would be rolled out across print, OOH, digital and social media.
  • STORMZY: HOMETOWN SPIRIT
    In 2018, adidas Originals announced a new partnership with British grime artist Stormzy. SUPERIMPOSE was briefed to craft an overarching story, manifesto and activation for the partnership that would cement Stormzy’s place in the adidas Originals identity in an authentic, credible way. Our approach turned the lens back on where Stormzy was created – London – celebrating the real people, places and moments that made him who he is today.
  • ZALANDO: SNEAKERNET
    Zalando commissioned SUPERIMPOSE for a campaign promoting their online sneaker store, with the objective of establishing the European ecommerce site as a first destination authority for young sneaker consumers.
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Work history
    S
    S
    Account ManagerSuperimpose
    London, United KingdomFull Time
Skills
  • Social Media Marketing
  • Digital Marketing
  • Marketing
  • Marketing Strategy
  • Brand Management
  • Content and Media Writing
  • Brand Communication
  • Press Relations
  • Copywriting