247365 – ADIDAS WATCHES FW19

  • Francisco Penedo
  • Ollie Olanipekun
  • Jenny Zhang
  • Phillip Bircham
  • Theo Bassett-Shand
  • Oliver Dickson
  • Rosa van Heusden

SUPERIMPOSE was briefed to create the 360 Fall/Winter 2019 for adidas 247365, a watch collection inspired the lifestyles of modern creatives, for whom time is immaterial.

The campaign centralises this core ethos, telling the story of six young people who live in a constant state of creativity, each living and working in a different city around the globe.
Artists, musicians, writers, poets, designers, each creative shares stories about life in their city, and how they experience time – if they even experience it at all.
Production includes a 60-second campaign film, 30, 15 and 6 second cut-downs for social media, still and lifestyle photography, key visuals, as well as social and press copy.
FULL VIDEO: https://superimpose.global/work/adidas-watches-247365-new-new-new