Having navigated my way through London’s cultural shifts and movements in the past decade, I've won an Emmy with Channel4s Battlefront, specialised as a trend forecaster, and consulted for youth orientated companies such as Levi’s, Samsung, Vice and Adidas. As Creative Director and Co-Founder of Superimpose, a full service creative agency, we pride ourselves on representation and pushing new agendas in the advertising industry and beyond - challenging brands and businesses to do things differently. Passionate about education and young creatives, I'm on the judging panel of D&AD and regular guest lecturer at UAL, helping upcoming generations gain afoot into the once unattainable sector, and new (and existing) brands on how to be brave and be relevant in this day and age.
Open-minded, staying curious and always up for a discussion. Holla.
Projects credited in
- INTERNATIONAL WOOLMARK PRIZE 2020SUPERIMPOSE Begins another year working with @thewoolmarkcompany to deliver the International Woolmark Prize 2019 and announce the future of fashion.7
- Community BroadcastResilience, resourcefulness, inspiration, collaboration - these are the values that bring the creative community together in times of crisis; and in the time that we’re apart, it’s more important than ever to stay connected in any way that we can. We asked Everpress favourites old and new to take us into their homes and studios for an ongoing content takeover across our Instagram Stories, The Block and more. Community Broadcast is part of our response to the COVID-19 crisis, which has hit many1
- 247365 – ADIDAS WATCHES FW19SUPERIMPOSE was briefed to create the 360 Fall/Winter 2019 for adidas 247365, a watch collection inspired the lifestyles of modern creatives, for whom time is immaterial.12
- Generations of GreatnessA year of stories celebrating the contribution of Black and Brown people, to Britain’s Greatness.10
- ZALANDO: SNEAKERNET FW19A continuation of our SS19 campaign with Zalando. 360 campaign creation by Superimpose11
- LONDON FASHION WEEK SS20Taking place from September 13th-17th, 2019, the London Fashion Week Spring/Summer 2020 presentations saw our creative rolled out for the first time.47
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Work history
Co-Founder / Creative DirectorSuperimpose Global
London, United KingdomFull Time
A new world agency challenging brands to go further