ZALANDO: SNEAKERNET FW19

  • Alastair Strong
  • Bryn Lloyd
  • Francisco Penedo
  • Ollie Olanipekun
  • Rosa van Heusden
  • Jariel Ann
  • Phillip Bircham
  • Maud Cooper
  • Faye Young
  • Oliver Dickson
  • Theo Bassett-Shand
  • Jenny Zhang

A continuation of our SS19 campaign with Zalando. 360 campaign creation by Superimpose

SUPERIMPOSE was briefed to create the Fall/Winter 2019 campaign for Zalando’s online sneaker store. The objective was to increase the European ecommerce site’s share in the rapidly growing online sneaker market.


For Spring/Summer 2019, SUPERIMPOSE rendered the Zalando webstore as a futuristic retail space known as the ‘Sneakernet’, translating Zalando’s online presence into a quasi-physical space between the real world and the digital world.