A continuation of our SS19 campaign with Zalando.
360 campaign creation by Superimpose
SUPERIMPOSE was briefed to create the Fall/Winter 2019 campaign for Zalando’s online sneaker store. The objective was to increase the European ecommerce site’s share in the rapidly growing online sneaker market.
For Spring/Summer 2019, SUPERIMPOSE rendered the Zalando webstore as a futuristic retail space known as the ‘Sneakernet’, translating Zalando’s online presence into a quasi-physical space between the real world and the digital world.