Phillip Bircham
Available

Phillip Bircham

Gloal Marketing LeadBiarritz, France
+ Info

1200

Connections
Pip Jamieson
Christopher Sutton
Micaela McLucas
Phillip Bircham
Available

Phillip Bircham

Gloal Marketing LeadBiarritz, France
About me
Currently leading Global Marketing for Quiksilver, working with cross-functional team’s to re-invigorate the culture and bring about a revamped more inclusive, contemporary perception of surf, surfing style and its multitude of benefits. 7+ years experience specialising in bringing together audience behaviour, sprawling cultural insights, and brand voice to inform strategy, multi-channel marketing tactics, and communication concepts. -------------------- A hybrid thinker who bridges the gap between the holy trinity of Insights, Strategy and Creative. Able to anchor projects and lead teams (local & global) through from briefing and research stage to post-production and delivery. Continually learning and assuming nothing, I maintain a broad engagement with the cultural landscape to curate insights that develop strategic action points to create compelling marketing opportunities. Naturally investigating everything and mining inspiration from every source available to learn and push forward with original, distinctive, memorable inter-disciplinary communication concepts. Breaking through the crowded landscape to bring audiences and brands closer together, creating emotional connections. Clients including but not limited too: adidas Originals, adidas, GAP, Zealand’s, Woolmark Marc Jacobs, British Fashion Council, Zalando, Burberry, Dove, Donald Glover and Nike. Roles previously held at: Quiksilver (Global Marketing Lead, Lifestyle & Women’s) Superimpose (Lead Creative Strategist) Kyra (Founding Strategist) Pull&Bear (Creative Content Manager) i-D Magazine (Creative Strategist)
Projects
  • 247365 - adidas Originals watches
    247365 - adidas Originals watches360 campaign and strategy for the relaunch of adidas Originals watches
  • Zalando - Sneakernet
    Zalando - SneakernetGlobal campaign to launch a new direction for Zalando in their quest to become an authority in sneaker shopping
  • United by TFL, told by Originals
    United by TFL, told by Originals360 campaign for the launch of the adidas Originals by TFL collaboration.
  • Nike - A NEW DAWN FOR FEMALE SPORT IN THE MIDDLE EAST
    Nike - A NEW DAWN FOR FEMALE SPORT IN THE MIDDLE EAST
  • Pull&Bear - My Barrio
    Pull&Bear - My BarrioAn ongoing project finding upcoming photographers and commissioning them to create a photo essay showcasing the favourite spots in their neighbourhood with a model wearing Pull&Bear clothing, accompanied by a written guide. Each photographer also is interviewed as accompanying content. Content was syndicated across the blog, website, e-commerce newsletters & social media. The series continues with: Vivek Vadoliya - Kreuzberg, Berlin Pia Riverola - La Roma, Mexico City Julieta Azlua - Buenos A
  • Converse - Made By You
    Converse - Made By YouA Photo-story showcasing 8 tastemakers who embody self-expression. The Converse All star is more than a sneaker, it is an idea. The only sneaker defined by the creative self-expression of those who wear them. Inspired by this idea i-D produced an 8 page advertorial celebrating the young cultural influencers that call London their home. Those who are shaping what we read/watch/listen and do, aligning the Converse product with influential characters that the audience can relate to. The content
+ View all
Projects credited in
  • adidas x Merky: Stormzy Launch Content
    adidas x Merky: Stormzy Launch Content
  • 247365 – ADIDAS WATCHES FW19
    247365 – ADIDAS WATCHES FW19SUPERIMPOSE was briefed to create the 360 Fall/Winter 2019 for adidas 247365, a watch collection inspired the lifestyles of modern creatives, for whom time is immaterial.
  • INTERNATIONAL WOOLMARK PRIZE 2020
    INTERNATIONAL WOOLMARK PRIZE 2020SUPERIMPOSE Begins another year working with @thewoolmarkcompany to deliver the International Woolmark Prize 2019 and announce the future of fashion.
  • NEWCASTLE AT PHAROS FESTIVAL
    NEWCASTLE AT PHAROS FESTIVALA ‘New Age Wellness Centre’ immersing audiences into a multi-sensory anti-hype experience.
  • 747 WAREHOUSE ST, ADIDAS ORIGINALS
    747 WAREHOUSE ST, ADIDAS ORIGINALSALL-STAR WEEKEND. OPEN-SOURCE AESTHETICS. The NBA All-Star Weekend is one of the biggest annual events in the global sport and cultural calendar. For 2018, adidas marked the occasion with a two-day festival at 747 Warehouse St., LA. The objective: Place adidas’ basketball pedigree at the forefront of people’s minds with an unmissable and unforgettable weekend of music, sport, culture and brand activations that captures the attention of consumers, celebrities and press alike.
  • SWINDLED
    SWINDLED“Swindled. It’s one simple word, but one which sparked an entire movement for Services Unknown, a platform run by London’s Superimpose that explores issues facing the creative industries. It’s latest campaign – #Swindled – aims to facilitate a new discussion around Brexit, seeking an outcome that works for everyone. Having originally conceived the campaign for anti-Brexit group Best for Britain, Superimpose decided to produce #Swindled itself after momentum stalled.” – It’s Nice That
+ Show more
Work history
    Q
    Q
    Global Marketing Lead, Lifestyle & WomensQuiksilver
    Biarritz, FranceFull Time
    Re-establishing Quiksilver as a contemporary leader in Surf Culture, working closely with Executive Leaders and Product Directors to identify opportunities to lead Global Marketing Strategy and execute through Régional leads. Re-launching thé Quiksilver Womens business in a market white space and grow from launch to $30m Revenue in 4 years. Introducing new Diversity & Inclusion initiatives & elevating Quiksilvers ‘Protect our Playgrounds’ strategy to a key focal point.
    Q
    Q
    Quiksilver Originals LeadQuiksilver
     - Biarritz, FranceFull Time
+ Show more
Skills
  • Art Direction
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Concept Development
  • Brand Development
  • Content Creation
  • Content Strategy
  • Trends and Innovations
  • Trend Spotting
  • Brand Creative Strategy
  • Trend Surveillance
  • Digital Media Strategy
  • Trend Research and Mood Boards
  • Brand Consultancy
  • Media
  • Youth Engagement
Education
    N
    N
    MultimediaNottingham Trent
     - Nottingham, United Kingdom
    Specialising in Moving Image before finishing with an investigation into 'The proliferation of mass media and it's affects on the Marketing landscape'