Concept – Creative Direction – Spatial Design – Programme Curation – Casting
Concept, design and build of a dual-purpose space which acts firstly as an immersive ‘anti-hype’ festival experience and secondly smartly integrates unreleased product.
SUPERIMPOSE created an immersive concept space sitting at the heart of the Pharos Festival in New Zealand, built from 3 large scale structures and supplemented with local staff provided with scripts to immerse visitors into the center’s narrative.
Built around the idea of a new age Wellness center, this became a refuge for guests to switch off, immerse themselves and reconnect through multi-sensory experiences both before and after the main festival experience.
Sound baths, cosmic humming, truth connection booths and enlightenment exercises in nearby fields helped craft an 360 narrative for guests to be drawn into.