A Photo-story showcasing 8 tastemakers who embody self-expression.
The Converse All star is more than a sneaker, it is an idea. The only sneaker defined by the creative self-expression of those who wear them.
Inspired by this idea i-D produced an 8 page advertorial celebrating the young cultural influencers that call London their home. Those who are shaping what we read/watch/listen and do, aligning the Converse product with influential characters that the audience can relate to.
The content was also syndicated upon i-D.co with Q&A's.
https://i-d.vice.com/en_gb/article/celebrating-converses-iconic-chuck-taylors