Luke Gould

Luke Gould

Graphic DesignerLondon, United Kingdom
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Luke Gould

Luke Gould

Graphic DesignerLondon, United Kingdom
About me
I'm a London-based graphic designer and art director with over 10 years experience working across print, environmental and digital platforms. My studio practice focuses on design and communication for arts, culture and media organisations including the Wellcome Collection, British Council, Sir John Soane’s Museum, Kettle’s Yard and the V&A, as well as charities, non-profits and artists. I also collaborate with other studios and agencies, lending my expertise in design, art direction and production to a diverse range of applications and outputs. I care deeply about craft, detail and thoughtful, responsible design, and believe in working closely and honestly with clients and collaborators to develop creative, unique and meaningful outcomes. Always curious and critically engaged, I love to work on projects that inform, educate and inspire.
  • In Plain Sight
    In Plain SightExploring the different ways we see and are seen by others, In Plain Sight was a major exhibition at Wellcome Collection which questioned the central place that sight holds in human society through the different experiences of sighted, partially sighted, and blind people. Collaborating with Sara De Bondt on the 2D design – exhibition identity, interpretation graphics, wayfinding and printed guides – we worked with partially sighted, blind and neurodivergent focus groups, accessibility experts a
  • In Progress: The IID Summer Sessions
    In Progress: The IID Summer SessionsThe first book to document the history of the International Institute of Design (IID), an independent school of architecture founded and directed by Alvin Boyarsky from 1970 – 1972. Through a trove of previously unpublished material, In Progress reveals how three informal architectural gatherings, held over three successive summers, can be seen to have established not only a network of architects and discourses, but a new model for architectural education. Like the DIY ephemera which came out o
  • Making New Worlds: Li Yuan-chia & Friends
    Making New Worlds: Li Yuan-chia & FriendsMaking New Worlds: Li Yuan-chia and Friends was an exhibition at Kettle's Yard, Cambridge, that brought to light the pioneering vision of artist Li Yuan-chia, and the LYC Museum & Art Gallery which he founded and ran between 1972 and 1983 in the Cumbrian village of Banks. Our exhibition design sought to capture the DIY energy of the LYC Museum & Gallery, with ‘room numbers’ (a nod to signage found in the LYC) and object labels printed onto raw recycled board, and text panels printed onto thick
    marysialewandowska.comWebsite for Polish artist Marysia Lewandowska. Inspired by common themes in her work, the website’s aesthetic approach is based around archival visual language and seeks to convey the diversity and interconnectedness of her practice. Through a waterfall layout of her work, the homepage becomes a rich interactive tapestry reflecting a multifarious art practice. Collaboration and the sharing of knowledge are central to Marysia’s art, so the site’s functionality is geared as an interactive databa
  • Making New Worlds: Li Yuan-chia & Friends
    Making New Worlds: Li Yuan-chia & FriendsMaking New Worlds: Li Yuan-chia & Friends is the first book to document the LYC Museum & Art Gallery in Banks, Cumbria between 1972 and 1983, and accompanied an exhibition of the same name at Kettles Yard gallery. The book establishes Li's work at the LYC as a form of worldmaking, connecting his cosmic conceptual art practice to his interest in participation and friendship, as well as his engagement with nature and the landscape. A curatorial account is accompanied by nine short texts – by artis
  • Dressing The Screen
    Dressing The ScreenExhibition design and identity for Dressing The Screen, a travelling exhibition from the British Council which told the story of fashion film in the UK from 1939 to the present day. It covered pivotal moments in the development of the genre, from the early films of Ossie Clark and the pioneering experiments of Nick Knight’s SHOWstudio, to holographic and 3D fashion showcases from the likes of Burberry and Cassette Playa. The identity was based upon a bold graphic language juxtaposed with a dyna
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Projects credited in
  • Fool-Proof Guide To Going Freelance
    Fool-Proof Guide To Going FreelanceWorking in recruitment since 2011 means I’ve got plenty of experience, including going freelance myself, along with helping many other freelancers find their dream bookings. But now I’m here to guide you through the arena of self-employment! This guide covers: - What to do before you set up shop - Getting started (biz names, anyone?) - Deciding between Sole Trader vs Limited Company - Now you’re a company? Getting registered - The deal on IR35 - Branding and getting your domain set up - Busi
  • Industry Leaders with Nikky Lyle
    Industry Leaders with Nikky LyleSocial media strategy and copywriting for Nikky Lyle Creative. Creative design: Luke Gould.
  • 247365 - adidas Originals watches
    247365 - adidas Originals watches360 campaign and strategy for the relaunch of adidas Originals watches
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Work history
    Superimpose Global logo
    Superimpose Global logo
    Graphic DesignerSuperimpose Global
    London, United KingdomFreelance
    Regular freelance spells working on a range of projects including Adidas x TFL and Adidas Skateboarding campaigns, the International Woolmark Prize and London Fashion Week. Work includes design development and rollout of key assets and creative for digital, print and OOH.
    Senior Graphic Designer / Art DirectorLuke Gould Studio
    London, United KingdomFull Time
    Studio practice working with institutions, publishers, companies, galleries and artists. Services cover books and publications, art direction, identities, exhibitions, typography, signage, digital and websites. Experience includes working closely with editors, illustrators, writers and photographers in the creation of books and magazines for major publishers, institutions and businesses; working with multi-disciplinary teams to realise exhibitions for clients such as the Victoria and Albert Museum and the Venice Biennale, and development of bi-lingual identities and publications for international clients such as the British Council, the Asia Art Archive and the National Pavilion of the United Arab Emirates.
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  • Print Design
  • Digital Design
  • Art Direction
  • Typography
  • Editorial Design
  • Concept Development
  • Web Design
  • Layout Design
  • Brand Identity
  • Picture Editing
    Royal College of Art logo
    Royal College of Art logo
    MA Communication Art & DesignRoyal College of Art
     - London, United Kingdom
    BA (Hons) Graphic Art & DesignLeeds Metropolitan University
     - Leeds, United Kingdom
    1st Class Honours
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