Emilia Wickstead x Woolmark

Partnering with London-based luxury womenswear designer Emilia Wickstead on the creation of a modern ‘off-duty’ workwear Merino capsule collection. Emilia travelled to Australia to visit the source of Merino wool and inspired by nature and the strong women of the world, Emilia Wickstead’s created a modern wardrobe crafted from Australian Merino wool. Collection launch supported with creation of a campaign video documenting the travel back to Merino wool source in Australia, media and consumer event, wholesale partners engagement and PR.