ASICS Running Wild in the Streets of Tokyo

Challenge ASICS were putting on an event to promote the launch of the forthcoming 'Tiger' trainer. They required a series of images to deliver to press for use across editorial coverage of the event. Approach As the remake of the ASICS tiger has its origins based in 1990's Japan, we developed a concept 'Running Wild in the Streets of Tokyo'. I helped concept the idea and suggested a series of photographers who could help achieve the look we wanted. The client settled on my first choice, David Titlow, and off we flew to Tokyo. I helped develop all aspects of the shoot with the production company including casting, location selection and styling. David and I then worked closely together on-site to capture the vibrant and energetic energy of Tokyo and our models.