https://www.linkedin.com/in/tom-morgan-72a11013/Locked Pro Plan feature
This role saw me responsible for ideation and creative production at Viacom’s in-house creative agency, working across Viacom’s roster of international channels, from MTV to Nickelodeon, Comedy Central to Paramount. Myself and a team of strategists, producers, designers, editors and animators, develop creative solutions for global brands wanting to advertise or collaborate with the iconic networks. From co-branded TVCs to full brand spots, pop-up brand activations to integrated show moments at MTV’s tent-pole events. We create innovative ways to engage our audiences using digital, social and TV content, experiential activity and sponsorship.
This role saw me responsible for the day-to-day running of all projects that came through the Cake studio. From client briefings, I would develop creative concepts for specific projects or core ideas for cross platform campaigns [print, outdoor, digital, Social, PR, experiential and film]. Working with a team of in-house creatives, designers and freelancers, I helped to generate ideas and bring campaigns to life visually, illustrating how campaign elements will play-out. I frequently worked with photographers, animators, editors and illustrators to produce all creative campaign elements.
I was responsible for taking client briefings and help to bring design and campaign work to fruition across a multitude of disciplines including print, experiential, digital and film. I oversaw a team of junior creatives and worked closely with several creative directors to develop and execute a wide range of creative projects.