While the advertising industry has no shortage of words when it comes to admiring its well-documented diversity problems; tangible solutions to move the dial are harder to find, but Abbassi is on a mission to change this.
Today All Here will launch a Creative Hackathon with partners The Mill, Access VFX, (a cross-company initiative led by The Mill and supported by the UK Screen Alliance to promote diversity and inclusion in the creative sector and The Brit School. The hackathon aims to promote diversity and inclusion in the creative industries by bringing young people who would never have considered a career in advertising the opportunity to work on a live brief.
The goal is that the hackathon drives a new type of co-creation based around seeing the world from different perspectives to understand and better connect with the wants and needs of other demographics. It is not a one-off initaitive and more Creative Hackathons will occur over the coming months.
Read more of this article here