ASOS 4505 Mens sportswear range

I collaborated with a design partner to establish and launch the ASOS 4505 mens sportswear range. We extensively researched the sportswear industry, technology and new innovations to build the brand to fit to the ASOS customer. Working from the ground up we developed the logo, developed new fabrications, a full customised trim range, establishing a new supply base, and strategically planned the design of a range which covered all areas from leisure wear to performance sportswear including skiwear. Please see my website for a full over view of the design packs for this range.