Genevieve Devroey

Genevieve Devroey

Freelance Set designerLondon, United Kingdom
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Pip Jamieson
Clarissa Henry
Aimee Gersons
Genevieve Devroey

Genevieve Devroey

Freelance Set designerLondon, United Kingdom
About me
An accomplished designer with over 8 years of design experience within the fashion industry. Applying key skills gained to realise set and costume projects from initial concept to completion.
  • Hermes Shop Window
    Hermes Shop WindowWorking as a freelance set builder and scenic painter for Andy knight Ltd to bring to life the Hermes window 2021 window display designed by Anna Burns.
  • Macknade @ Hoopers Window design and installation
    Macknade @ Hoopers Window design and installationThe brief: To design and install a 3D artwork to display products within the new window at Hoopers department store, Tunbridge Wells. The artwork must communicate the brands key message of ‘quality and community’ with a key focus on its italian and kentish heritage. It must also draw attention to the new cafe dining area which will be opening within the store.
  • 14M Mural At Macknade Fine Foods
    14M Mural At Macknade Fine FoodsI was asked to design and install a mural within the outside dining area of Macknade, Faversham. THe brief was to create an artwork that illustrates their key message of 'quality and community' whilst also referencing their kentish and Italian heritage.
  • Stop Animation Project For Tea And Me
    Stop Animation Project For Tea And MeI was asked to design and create 2 stop animations for the brand Tea and Me this summer. One to show the brewing process for their custom collection of loose leaf tea recipes and the other to inspire ways to make ice teas for a summery brew. The full videos are available to view on:
  • Kimono my house Photography shoot
    Kimono my house Photography shootDuring the last lockdown I was asked to help produce a collection of images for the launch of the Kimono My House products in June 2021. Due to lockdown restrictions I had only myself to model and a limited environment to work in. I undertook the art direction, set design, prop making, location scouting, photography, and modelling for this project. The client needed a deck of imagery from e-commerce flat shots to social images for web and instagram.
  • ASOS 4505 Mens sportswear range
    ASOS 4505 Mens sportswear rangeI collaborated with a design partner to establish and launch the ASOS 4505 mens sportswear range. We extensively researched the sportswear industry, technology and new innovations to build the brand to fit to the ASOS customer. Working from the ground up we developed the logo, developed new fabrications, a full customised trim range, establishing a new supply base, and strategically planned the design of a range which covered all areas from leisure wear to performance sportswear including ski
Work history
    Freelance set designerGD Design Studio
    United KingdomFreelance
    Having decided to move from fast fashion into set design I have managed to secure freelance projects realising 3d designs from concept to completion. My responsibilities included: - Managing projects from concept to completion - Research and concept development - Designing and drawing using Adobe Creative Suite and by hand - Pulling together creative decks - Costing up projects and managing budgets. - Photography and social media content - Constructing props using mixed materials Key achievements: - Designed and installed a large shop window display including full mural artwork, prop construction and styling. - Designed and completed a 14m mural for an outside dining space.
    Menswear designer - ASOS Ltd
     - Mornington Cres, Kings Cross, London NW1, UKFull Time
    After returning from my Sabbatical I came back to manage the design and development of the ASOS menswear Leisure range. My key Achievements during my time working for this range: - Expanded Leisurewear to be the highest performing department for AW19. - Completed circular fashion training and developed a zero waste range. - Developed the use of 3D design to reduce sampling, growing this to 40% of the range. - Co-founded the creation of micro/sub brands to hit key consumer profiles.
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  • Abobe Illustrator
  • Photoshop
  • Illustration
  • Fashion
  • Trend Forecasting
  • Styling
  • Garment Construction
  • Garment Design
  • Garment Technology
  • Range Building
    BA(Hons) in Fashion DesignKingston University
     - Kingston upon Thames, United Kingdom
    Gaining a 2:1 for my BA in Fashion Design degree, I was selected for our end of year show and to present my portfolio at Graduate fashion week. From this I became a finalist for the New innovations Knitwear award securing my place in the final Gala show after which I featured within Dazed Digitals - Fashion designers - ones to watch selection for 2011. Before completing my degree I had secured my full time position working for menswear design team.