ASOS DUBAI Press day & Customer activation

Held a counter- seasonal press day for media and influencers at La Ville Hotel & Suites in Dubai City Walk, in collaboration with FAUX Consultancy. Even though the focus was on ASOS EDITION, other ranges were also showcased, including ASOS DESIGN, ASOS WHITE, ASOS 4505, ASOS x LaQuan Smith and accessories. All media guests received ASOS gift vouchers and were encouraged to try on and take pictures of the collections. The were also gifted pick-and-mix make-up and sunglasses from an instagrammable wall display. Following the press day, top-spending Dubai customers were invited to attend in the evening and shop the collection from iPads with discount codes, as well as enjoying food and drinks and taking advantage of a branded photo booth. TOTAL ATTENDEES: Editors/Press: 37 Influencers: 26 Customers: 100 TOTAL SOCIAL REACH: 7,814,024 TOTAL POSTS: 138