ASOS Malibutique trend board game

Interactive game for ASOS and Malibu for desktop and mobile. The game asked users a series of fashion based questions designed by the ASOS editorial team. When completed, each user was presented with a bespoke trend board showcasing products from that season as well as the opportunity to enter a competition. Designed and built in under a month, the campaign got over 10,000 entries in about a month of being live.