ASOS Pop-Up

“The highstreet needs to re-imagine new solutions- a good highstreet is about going to some kind of event- we need technology and to gather everyone together to rethink how the highstreet should be.”- Mary Portas Using online fashion retailer ASOS I wanted to redefine the way people shop in order to create a real life experience for their customers offline- Fashion is about engaging with customers both online and offline. Using ASOS’ playful and vibrant aesthetics from ASOS magazine to create a physical ASOS. We want customers to feel engaged and understood. It’s not just about business and big box retailing… Jump aboard and check out the launch of a British summer, fun packed ASOS pop up event and don’t forget your raincoat and sunglasses! Art Director: Emily Bhantoo Graphic Designer: Robbie Hancock