ASOS SUPPLY International launch trip

To support the launch of ASOS SUPPLY, we invited editors from four key markets to attend the press preview of the collection at the ASOS HQ, including tours of the studios, pattern cutting room and 3D printing facilities. All guest were given a presentation of the collection by Head of Design Aisling McKeefry, and each of them had an allocated time slot for interviews. The editors also chose their favourite pieces to receive as a gift after the event. The successful day ended with a dinner hosted by the ASOS team in Neptune London. ELLE DECORATION NL – Launch feature piece including interview with Aisling McKeefry, social coverage of trip on Instagram (155k followers), product feature in print issue (shopping pages & editorial). ELLE IT – News piece in ELLE magazine (copy and image), ASOS SUPPLY product placement in magazine, Post on ELLE IT Instagram. CASA FACILE MAGAZINE IT – Product placement in print magazine. ELLE DECORATION FR – News piece on ELLEdecoration.fr, News on Elle.fr. T MAGAZINE ES – Launch feature piece including interview with Aisling McKeefry. Print + Online. GRAZIA FR - News piece in weekly print (editorial), product placement in print (shopping page), news piece on Grazia.fr. PAULETTE FR – News piece on Paulette.fr, Social coverage on trip on Instagram (169k) and Facebook (123,5k).