ASOS x Mad Cool Festival Experience

In order to support our festival product offering, I hosted a ‘Get Ready with ASOS for… Mad Cool’ experience with 10 Spanish and 11 Italian key influencers in attendance. To kick things off, ASOS hosted a "Get Ready" moment in the PR agency’s Madrid showroom for Italian and Spanish influencers to socialize, have their hair & make up done, pick up any extra festival accessories and capture content in front of the ASOS photowall before all attendees headed to the Mad Cool VIP welcome party. On the 11th July, the Italian influencers enjoyed a lunch hosted by ASOS at Se7ptima rooftop restaurant before heading to Mad Cool festival with the ASOS team and Italian PR representatives. The Spanish attendees attended the festival the following day, accompanied by Area PR agency. All guests were pre gifted festival looks of their choice, were given VIP access to Mad Cool and had a photographer present to ensure the best content was captured for their social channels. Total combined social posts: 32 Total combined Instagram stories: 401 Total social reach - Italy: 2,300,600 Total social reach - Spain: 859,400 Total combined social reach: 3,160,000