Aspers - Hive Staff Internet 2019

Another part of my duties at Aspers was responsibility for content creation when the company intranet (“Hive”) was launched. This was hugely successful with regular opening rates of 90% and average staff engagement of over 80% in prize draws. Since the company intranet is for staff we asked them to decide the name of their new intranet and after a lot of ideas ‘Hive’ seemed to fit well with what the intranet concept was; a lot of people/things coming together and sharing in one place. The Beehive was a good way to represent the new ID/logo with rounded edges for a friendly and welcoming feel. For the sense of quirkiness and playful feel I used the san serif font ‘KG Shake it Off Chunky’ to compliment the roundness and fun style of the logo.