Experienced Senior Graphic and Motion Designer with a history of working in the Retail & Casinos industries. A background in old school print to modern digital platforms. Skilled in Branding & Identity, Motion Graphics, Microsoft Office and Adobe CC. My strengths lie in creative problem-solving, visualisation and project organisation. I am extremely motivated and am driven by the desire to bring a concept to life.
Projects
- Aspers - Hive Staff Internet 2019Another part of my duties at Aspers was responsibility for content creation when the company intranet (“Hive”) was launched. This was hugely successful with regular opening rates of 90% and average staff engagement of over 80% in prize draws. Since the company intranet is for staff we asked them to decide the name of their new intranet and after a lot of ideas ‘Hive’ seemed to fit well with what the intranet concept was; a lot of people/things coming together and sharing in one place. The Be
- Aspers - 'It’s Time to Play' Theme NightAt Aspers some of our customers were inexperienced in playing the casino games and this could cause issues with regular gamblers on the gaming tables. So, we launched a new area for customers who wanted to learn the games with an experienced croupier to teach in a fun and party style environment. The casinos have a broad ranged customer base so we weren’t targeting a particular demographic and my design reflected this with a generic san serif font ‘Napoli Serial’. The ‘Play’ is bold and backgr
- Aspers Casino DNA 2016To launch the new Aspers vision and values to all employees at a company roadshow and future presentations, we produced this DNA brand to represent each key value in an icon format. Aspers Casino is made up of many departments and needed a common symbol for the collateral and communication of the business to promote the vision and values. This common symbol would be the hexagon as this would able to stand alone or link together for all the departments. Also, to represent the internal aspect of
Work history
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Graphic DesignerPrint North East
Newcastle upon Tyne, United KingdomFull Time
Providing clients with all marketing collateral, ranging from brochures to large format banners. I am responsible for the full design process, taking client briefs through to setting up artwork ready for print.
My role requires an awareness of formatting and pre-press, attention to detail and an ability to meet tight deadlines and client expectations, guiding them through the design process and helping bring their designs to life.
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Graphic DesignerCreative freelance work
United KingdomFreelance
Expanding my design skills to help a range of national charities with their collateral and other media. This has been an invaluable and rewarding experience, enabling me to give charities the opportunity to develop their brands.Recent collaborations include:
Burning Nights CRPS (Derbyshire)
West Wight Men in Sheds (Isle of Wight)
Barnardo’s (Bristol)
Ripples of Compassion (Bristol)
Recyke y’bike (North East)
Heart of Newhaven (Edinburgh)
Stepney Bank Stables (Newcastle)
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Skills
- Abobe Creative Suite
- Adobe After Effects
- Microsoft Office
- Brand Communication
- Internal Communications
- Infographics
- Motion Graphics
- Video Editing
- Website Content
- Social Media Marketing