Aspers - 'It’s Time to Play' Theme Night

At Aspers some of our customers were inexperienced in playing the casino games and this could cause issues with regular gamblers on the gaming tables. So, we launched a new area for customers who wanted to learn the games with an experienced croupier to teach in a fun and party style environment. The casinos have a broad ranged customer base so we weren’t targeting a particular demographic and my design reflected this with a generic san serif font ‘Napoli Serial’. The ‘Play’ is bold and background is purple to highlight the excitement and fun sense of the campaign. Plus, the apostrophe and dot are a circle to mirror the line of the circles and they are rounded to soften the sharp edges are designed for a friendlier look. I also the lines of circles below are to represent the casino chips acting a good base line for main text to sit on. We created a range of themed nights to make the customers enjoy their learning experiences and hopefully this would attract customers to visit the casino in the future within a safer gambling area.