Association of Photographers. Rebranding the AOP Awards

As I've listed these studies alphabetically, I'm glad this client begins with A. This is still one of my favourite projects nearly a decade on and a great way to kick things off.

The brief was to rebrand the Association of Photographers' awards scheme. The scheme consisted of four separate components - Photographers, Assistants, Students and an Open awards.
I devised an umbrella brand system which could stand alone but also splinter off into these component parts. The resulting group of marks feature a graphic centrepiece formed from abstract depictions of the individual scheme initials, P, A, O and S. The pertaining 'initial' highlighted in the case of each relevant component.
The AOP Photographers Awards were the showpiece event. A very highly respected accolade for professional photographers culminating in a glittering ceremony at Sadlers Wells and a gorgeous annual of the selected works. Kudos to boutique printers Gavin Martin for the end product.
I love the launch ad - still one of my very favourite pieces. This kind of brutal simplicity is just what turns me on.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Steve!

Add comment
Graphic Designer