I design stuff. All sorts of stuff but mostly branding-related stuff for smaller businesses and individuals when I’m in work mode. Startups and early-stagers, fighting to get a foothold and punch their weight with the big boys. I like that challenge. It’s the backbone of the UK economy. The sector that the UK Government plunders most, the sector that suffers most when times get tough and the sector that gets up, dusts itself off and drags the economy kicking and screaming toward recovery. I’m a solo operator but before that, I worked for a number of small to medium-sized creative agencies and design studios in the Midlands for local, national and international clients of all shapes and sizes. I've conceived ideas and followed them through to be every kind of output imaginable – from beer mats to national TV campaigns and everything in-between. To do that, for me, graphic design is the axis around which everything revolves. They do say if you find a job you love you’ll never work a day in your life and I do (mostly) love being a graphic designer. I always have. I’m often also a writer, an art director, a maker, but when I’m in work mode, fundamentally a graphic designer is what I am. It’s my centre. Branding doesn’t guarantee business success, but it is part of it. It's worth pondering these two thoroughly researched facts that apply to pretty much any organisation looking to promote itself: a) Marketing and communications tactics informed by a clearly defined brand strategy perform better, and; b) Consumers respond more favourably to a business when its brand is identiﬁed, compared to when it is not. If you'd like to talk about a project, give me a call on +44 (0)7881 955493 or send an email to email@example.com. Thanks for looking.
- A typeface called SteveI made a typeface. It’s a unicase font based around a simple geometric grid. Geometry is my thing really. Always has been. Having had my graphic education in the late ‘80s and early ‘90s, like many, I’m a disciple of Brody, Barnbrook, Carson, Oliver and the new wave of design that emerged during that period. This is a shameless homage to those untouchables.
- Association of Photographers. Rebranding the AOP AwardsAs I've listed these studies alphabetically, I'm glad this client begins with A. This is still one of my favourite projects nearly a decade on and a great way to kick things off. The brief was to rebrand the Association of Photographers' awards scheme. The scheme consisted of four separate components - Photographers, Assistants, Students and an Open awards. I devised an umbrella brand system which could stand alone but also splinter off into these component parts. The resulting group of marks
- Flightcase Warehouse. Can you guess what they make?Based in Tamworth, Staffordshire, Flightcase Warehouse have been making those iconic boxes for over a quarter of a century. Since their first box, the company now supply pretty much every type of protective case you can think of – both custom-made and imported from dedicated suppliers in China under their Spider Cases brand. These boxes end up containing all sorts of valuable items from the music equipment that's synonymous with the product, famous sporting trophies and even a fully assembled F
- Birmingham Publicity Association. A Night at the RacesI do a bit of voluntary work sitting on the management council of a Birmingham-based networking group called the Birmingham Publicity Association. The point of the BPA is to try and bring the many facets of the creative industries locally closer together while raising money for local good causes. It's something I've grown very passionate about. The perception of the creative industries is often quite cynical and it feels good to be a part of something that gives back. The arrangement often thro
- B-Hive. Getting creative Birmingham buzzingOllie and Rob, who own and run crack marketing recruiters Pitch Consultants, had an idea for a way to encourage Birmingham’s graduating students to actually consider working in the city where they learned their trade rather than jumping on the first train to London, Manchester, Leeds, Glasgow, or wherever. The idea was an awards scheme where students are asked to answer a fictional creative brief from a number of different viewpoints - marketing, graphic design, public relations, advertising, e
- Birmingham Repertory Theatre. Celebrating 100 years of The REPA little over 100 years ago, Sir Barry Jackson opened the Birmingham Repertory Theatre at the site of the current Old Rep on Station Street in Birmingham. Fast-forward to the present day and The REP can lay claim to have started the careers of such theatrical luminaries as Albert Finney, Sir Laurence Olivier and David Suchet among many others. I devised this campaign to support the reopening of The REP at its Broad Street site now linked to the iconic Library of Birmingham. A sumptuous publicati
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Bromsgrove, United KingdomFull Time
Curator and arbiter-in-chief of creative output for this burgeoning agency with offices in Bromsgrove, UK and Brisbane, Australia. Superdream is a full-service communications agency on a quest to defeat normal. We exist to excite our clients and challenge what they think is possible. Driving traffic, conversions, footfall, engagement and exceeding expectations as a direct result. Superdream. Defeat Normal.
Chief Creative OfficerBareface Agency
- Birmingham, United KingdomFull Time
A senior creative role at this energetic and growing Birmingham-based agency with digital excellence at its heart. I brought my three decades of industry experience to the table, helping a young, eager team to continue exponential growth and generate brilliant go-anywhere ideas.
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- Graphic Design
- Art Direction
- Creative Branding