Astor Bar // Astor Lions
"Let's raise our glasses (no pun intended) and pay a tribute to some of the finest professionals in the ad industry."
Winners' invitation
"The party is over at the Palais. But still going on at the most famous bar counter of São Paulo."
Jurors' invitation
"People who knows, do it. People who knows too much, judge Cannes."
Astor is one of the hyppest bars of São Paulo. It has an absurd identification with the advertising industry people. Every day - and night - you can find many of this people who works at ad agencies enjoying, drinking and chatting at its tables and in the most famous counter in São Paulo.
A few years ago they had a great idea to support brazilian creatives with the Astor Lions Trophy, honoring the Cannes Lions winning entries. But in 2012 Astor decides to also pay tribute and honor the brazilian professionals invited to judge at the festival. My great friend and partner Guilherme Nunes (ex Babel, AlmapBBDO) and I were invited to create these posters / invitations, sent to the winners and jurors. It was printed, and then a letter was sent to them.
A simple job, but we really enjoyed creating it. And it was also a great responsibility, due to the high level of the people who were receiving it.
Agency // Freelance job
My Role // Concept, copy
Credits // Guilherme Nunes (concept, AD)
