Cezar Coscelli

Cezar Coscelli

Creative Director | US Permanent ResidentNew York, United States
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Tanvir Hossain
Kaue Prado
Pip Jamieson
Cezar Coscelli

Cezar Coscelli

Creative Director | US Permanent ResidentNew York, United States
About me
New York-based and US Permanent Resident Brazilian Creative Director with 15+ years of experience in the advertising, entertainment, art, film, beauty, fashion, pharma, healthcare, and tech industries, and a proven track record of successful leadership roles at DDB Group, Naked Comms, A-Lab/Artplan, Dentsu Group, and Tribal Worldwide. Enough about me, though. Instead, let me know: how you doin' today? Portfolio -- https://coscelli.com
  • Natura Chronos // #2old4This
    Natura Chronos // #2old4This“You’re never too old to live the best version of yourself.”
  • Natura Faces // Who are You on the Streets?
    Natura Faces // Who are You on the Streets?“The streets reflect the beauty of your identity.”
  • Ford Territory // Immersive 360º Guide
    Ford Territory // Immersive 360º Guide“360º of immersive joy.”
  • Natura Chronos // #2old4
    Natura Chronos // #2old4“Who defines the best age to be yourself?”
  • KLM + HEINEKEN // World Trip
    KLM + HEINEKEN // World Trip"Be the first KLM fan to complete this unforgettable journey around the world and win the trip of a lifetime.”
  • Citroën // Blind Test
    Citroën // Blind Test“There’s a great chance you don't like something. At least until trying it the right way."
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Projects credited in
  • The Journey
    The JourneyClient: Natura (N°1 cosmetics brand in Brazil) Agency: Tribal Brazil Natura is seen as a women’s brand and for the first time in their history, they were about to launch a campaign focused only on men. To release a new perfume fragrance for men they wanted to celebrate what to be a man means, their lives and their stories. Traditional media wasn’t working for them, they felt was too chauvinistic. So they came to us to create a digital campaign that could tell a story and more important interact
Work history
    Indie Creative DirectorStripedCoffeeChair NY
    New York, United StatesPart Time
    • Six months on, three projects in. Six-figure revenue up. • Independent collab, creative, innovation, and production shop focused on building stronger communities by bringing people's and brands’ purposes to light. • Main deliveries: Provocative insight. Sharp concept. Bold strategy. Alluring creative. Mesmerizing storytelling. Relevant content. Immaculate craft. Effervescent business.
    Head of CreativeA-LAB
     - BrazilFull Time
    At A-LAB, we’re on a bold and fulfilling mission: to tell stories through powerful ideas, looking at content from an innovative and unique perspective. Working side by side with a selected mix of talented, diverse, and passionate professionals from all walks of life, we’re constantly aiming to change the way inclusive, entertaining, empathetic, relevant and premium content is created and produced. My current challenge: to lead a starry - and truly special - team, dedicated to Uber’s people-driven, social-native, and innovation-minded creative content in Brazil.
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  • Fashion
  • Advertising
  • Film
  • TV
  • Copywriting
  • Creative Direction
  • Creative and Conceptual
  • Storytelling
  • Innovation
  • Concept and Ideation
    PostgraduateUniversidade Anhembi Morumbi
    Digital Games, Postgraduate Degree
    MBA - Trends and InnovationAnhembi Morumbi University, Laureate International
     - Brazil
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