Cezar Coscelli

Cezar Coscelli

Multiplatform Creative Director at Broders Films, Techs and ArtsSão Paulo, Brazil
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Pip Jamieson
Cyrus Vantoch-Wood
Anna Rose Kerr
Cezar Coscelli

Cezar Coscelli

Multiplatform Creative Director at Broders Films, Techs and ArtsSão Paulo, Brazil
About me
Hello. I’m Cezar Coscelli, a craft and detail-oriented creative director, copy/screenwriter, filmmaker and XR storyteller with 20 years of experience in the advertising, film, art, entertainment, beauty and tech industries. A concept-builder and problem-solver kinda guy. An innovation-stalker and results-driven professional. A global thinker, and yet a hands-on doer. But before all those hyphenated words, I’m a people-centric person. Enough about me, though. Instead, let me know: how you doin' today?
  • Natura Chronos // #2old4This
    Natura Chronos // #2old4This“You’re never too old to live the best version of yourself.”
  • Natura Faces // Who are You on the Streets?
    Natura Faces // Who are You on the Streets?“The streets reflect the beauty of your identity.”
  • Ford Territory // Immersive 360º Guide
    Ford Territory // Immersive 360º Guide“360º of immersive joy.”
  • Natura Chronos // #2old4
    Natura Chronos // #2old4“Who defines the best age to be yourself?”
  • KLM + HEINEKEN // World Trip
    KLM + HEINEKEN // World Trip"Be the first KLM fan to complete this unforgettable journey around the world and win the trip of a lifetime.”
  • Citroën // Blind Test
    Citroën // Blind Test“There’s a great chance you don't like something. At least until trying it the right way."
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Projects credited in
  • The Journey
    The JourneyClient: Natura (N°1 cosmetics brand in Brazil) Agency: Tribal Brazil Natura is seen as a women’s brand and for the first time in their history, they were about to launch a campaign focused only on men. To release a new perfume fragrance for men they wanted to celebrate what to be a man means, their lives and their stories. Traditional media wasn’t working for them, they felt was too chauvinistic. So they came to us to create a digital campaign that could tell a story and more important interact
Work history
    Multiplatform Creative Directorbroders films
    BrazilFull Time
    As the current Creative Director at Broders, I have a series of main responsibilities and duties, regarding the company's creative excellence, positioning, and strategies. And as a Multiplatform professional, I’m involved - in different roles and levels of leadership - in audiovisual deliveries (advertising, branded content), interactive (such as AR, VR, immersive narratives, and games), or entertainment (live shows, streaming series, feature films or TV shows) projects. In addition: I’ve been creative directing, conceptualizing, screenwriting, and ideating for integrated, innovative, and immersive campaigns and activations for some of the most important and admired clients in the business, such as Natura, Ford, iFood, Netflix, 99APP, Nubank, Ambev, PicPay, History Channel, Amazon Studios, Mercadolivre and Twitter, among others. Part of these projects have been held along with prominent global clients such as Ford Motor Company, in locations such as South America (Brazil, Argentina, Colombia, Chile, and Peru), the USA, and IMG (Australia, South Africa, and Thailand). I’m also the Conceptor, Screenwriter, and Director of “Inside Out”, an artistic and technological Virtual Reality independent installation (currently in pre-production) that is already highly well-anticipated and expected to hold its premiere in some of the most recognized immersive, audiovisual, and innovative events in 2022/23.
    Creative DirectorMalabar Films and Creative Content
     - BrazilFull Time
    During my creative leadership at the company, we had the opportunity to release an exceptional amount of high-quality material - whether in advertising, branded content, feature film, and multiplatform campaigns we’ve launched. And in addition to my Creative Director duties, I had the chance to be ahead of a series of high-level screenwriting, concepts, and creative ideation for integrated campaigns and activations for huge clients such as Natura, HDI Insurance, Bradesco Bank, 99APP, Nextel, Claro, Viacom International, Santander Bank and Citroën, among others. A great improvement to my professional profile during this period was that I also became an Executive Producer, having the opportunity to evolve an increased technical and objective thinking regarding the whole production process, which proved itself vital to my current skill set. I also had the chance to study - a lot of - Filmmaking and Cinematography, definitely raising the bar for the company’s deliveries.
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  • Fashion
  • Advertising
  • Film
  • TV
  • Copywriting
  • Creative Direction
  • Creative and Conceptual
  • Storytelling
  • Innovation
  • Concept and Ideation
    PostgraduateUniversidade Anhembi Morumbi
    Digital Games, Postgraduate Degree
    SpecializationAIC - Academia Internacional de Cinema
     - Brazil
    Showrunner - Creating and Producing TV Shows, Arts, Entertainment, and Media Management
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