Hello. I’m Cezar Coscelli, a craft and detail-oriented creative director, copy/screenwriter, filmmaker and XR storyteller with 20 years of experience in the advertising, film, art, entertainment, beauty and tech industries. A concept-builder and problem-solver kinda guy. An innovation-stalker and results-driven professional. A global thinker, and yet a hands-on doer. But before all those hyphenated words, I’m a people-centric person. Enough about me, though. Instead, let me know: how you doin' today?
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Projects credited in
- The JourneyClient: Natura (N°1 cosmetics brand in Brazil) Agency: Tribal Brazil Natura is seen as a women’s brand and for the first time in their history, they were about to launch a campaign focused only on men. To release a new perfume fragrance for men they wanted to celebrate what to be a man means, their lives and their stories. Traditional media wasn’t working for them, they felt was too chauvinistic. So they came to us to create a digital campaign that could tell a story and more important interact
Multiplatform Creative Directorbroders films
Creative Direction for audiovisual, interactive (such as AR, VR and Games) and entertainment projects. In addition: screenwriting, concept and creative ideation for integrated campaigns and activations for both direct clients and agencies.
Creative DirectorMalabar Films and Creative Content
- BrazilFull Time
Creative Direction and Executive Production. In addition: screenwriting, concept and creative ideation for integrated campaigns and activations for both direct clients and agencies.
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- Creative Direction
- Creative and Conceptual
- Concept and Ideation