Hello. I’m Cezar Coscelli, a craft and detail-oriented creative director, copy/screenwriter, filmmaker and XR storyteller with 20 years of experience in the advertising, film, art, entertainment, beauty and tech industries. A concept-builder and problem-solver kinda guy. An innovation-stalker and results-driven professional. A global thinker, and yet a hands-on doer. But before all those hyphenated words, I’m a people-centric person.
Enough about me, though. Instead, let me know: how you doin' today?
Projects credited in
- The JourneyClient: Natura (N°1 cosmetics brand in Brazil) Agency: Tribal Brazil Natura is seen as a women’s brand and for the first time in their history, they were about to launch a campaign focused only on men. To release a new perfume fragrance for men they wanted to celebrate what to be a man means, their lives and their stories. Traditional media wasn’t working for them, they felt was too chauvinistic. So they came to us to create a digital campaign that could tell a story and more important interact
Work history
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Head of CreativeA-LAB
BrazilFull Time
At A-LAB, we’re on a bold and fulfilling mission: to tell stories through powerful ideas, looking at content from an innovative and unique perspective. Working side by side with a selected mix of talented, diverse, and passionate professionals from all walks of life, we’re constantly aiming to change the way inclusive, entertaining, empathetic, relevant and premium content is created and produced.
My current challenge: to lead a starry - and truly special - team, dedicated to Uber’s people-driven, social-native, and innovation-minded creative content in Brazil.
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Multiplatform Creative Directorbroders films
- BrazilFull Time
As the current Creative Director at Broders, I have a series of main responsibilities and duties, regarding the company's creative excellence, positioning, and strategies. And as a Multiplatform professional, I’m involved - in different roles and levels of leadership - in audiovisual deliveries (advertising, branded content), interactive (such as AR, VR, immersive narratives, and games), or entertainment (live shows, streaming series, feature films or TV shows) projects. In addition: I’ve been creative directing, conceptualizing, screenwriting, and ideating for integrated, innovative, and immersive campaigns and activations for some of the most important and admired clients in the business, such as Natura, Ford, iFood, Netflix, 99APP, Nubank, Ambev, PicPay, History Channel, Amazon Studios, Mercadolivre and Twitter, among others.
Part of these projects have been held along with prominent global clients such as Ford Motor Company, in locations such as South America (Brazil, Argentina, Colombia, Chile, and Peru), the USA, and IMG (Australia, South Africa, and Thailand). I’m also the Conceptor, Screenwriter, and Director of “Inside Out”, an artistic and technological Virtual Reality independent installation (currently in pre-production) that is already highly well-anticipated and expected to hold its premiere in some of the most recognized immersive, audiovisual, and innovative events in 2022/23.
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Skills
- Fashion
- Advertising
- Film
- TV
- Copywriting
- Creative Direction
- Creative and Conceptual
- Storytelling
- Innovation
- Concept and Ideation
Education
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PostgraduateUniversidade Anhembi Morumbi
Brazil
Digital Games, Postgraduate Degree
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SpecializationAIC - Academia Internacional de Cinema
- Brazil
Showrunner - Creating and Producing TV Shows, Arts, Entertainment, and Media Management
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