New York-based and US Permanent Resident Brazilian Creative Director with 15+ years of experience in the advertising, entertainment, art, film, beauty, fashion, pharma, healthcare, and tech industries, and a proven track record of successful leadership roles at DDB Group, Naked Comms, A-Lab/Artplan, Dentsu Group, and Tribal Worldwide.
Enough about me, though. Instead, let me know: how you doin' today?
Portfolio -- https://coscelli.com
Projects credited in
- The JourneyClient: Natura (N°1 cosmetics brand in Brazil) Agency: Tribal Brazil Natura is seen as a women’s brand and for the first time in their history, they were about to launch a campaign focused only on men. To release a new perfume fragrance for men they wanted to celebrate what to be a man means, their lives and their stories. Traditional media wasn’t working for them, they felt was too chauvinistic. So they came to us to create a digital campaign that could tell a story and more important interact
Work history
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Indie Creative DirectorStripedCoffeeChair NY
New York, United StatesPart Time
• Six months on, three projects in. Six-figure revenue up.
• Independent collab, creative, innovation, and production shop focused on building stronger communities by bringing people's and brands’ purposes to light.
• Main deliveries: Provocative insight. Sharp concept. Bold strategy. Alluring creative. Mesmerizing storytelling. Relevant content. Immaculate craft. Effervescent business.
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Head of CreativeA-LAB
- BrazilFull Time
At A-LAB, we’re on a bold and fulfilling mission: to tell stories through powerful ideas, looking at content from an innovative and unique perspective. Working side by side with a selected mix of talented, diverse, and passionate professionals from all walks of life, we’re constantly aiming to change the way inclusive, entertaining, empathetic, relevant and premium content is created and produced.
My current challenge: to lead a starry - and truly special - team, dedicated to Uber’s people-driven, social-native, and innovation-minded creative content in Brazil.
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Skills
- Fashion
- Advertising
- Film
- TV
- Copywriting
- Creative Direction
- Creative and Conceptual
- Storytelling
- Innovation
- Concept and Ideation
Education
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PostgraduateUniversidade Anhembi Morumbi
Brazil
Digital Games, Postgraduate Degree
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MBA - Trends and InnovationAnhembi Morumbi University, Laureate International
- Brazil
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